Enterprise Roll Out - Hiit Me Up
ERO aims to provide students with the knowledge and understanding they will need to create viable enterprises and deliver new products to market taking account of ambiguity and uncertainty.
Apply a range of business concepts effectively in an entrepreneurial venture. Evaluate the technological and commercial risks associated with a new entrepreneurial venture and formulate appropriate mitigation measures. Identify a market opportunity and develop an effective business model for an entrepreneurial venture in response. Originate a design engineering related value proposition and specify indicative verificationDevelop and deliver a business pitch. Recommend a strategy for launching a product proposition. Create marketing strategy and communication materials to support an enterprise launch. Strategically plan and operate effectively and professionally as a team to deliver enterprise outcomes
The Final Product
A social platform that aims to create novel, fun and interactive workouts and build communities along the way. Hiit Me Up is centered around a set of communities of people based on their interests and a core set of workout games. The goal being to get people into fitness and keep them there!
Video advertising our product.
We discovered that 55% of Londoners have experienced feelings of loneliness at some point (City Index Survey 2017) and that 33% of Londoners have said they are doing significantly less sport now than before (Sport England Survey 2020).
Furthermore, 25% of adults do not engage in the recommended amount of daily physical activity (World Health Organisation 2019) and 51% of adults said lack of motivation prevents them from working out (Student Survey 2021).
We set ourselves the goal to do something about this. We found out that 95% of people who join a weight-loss program with friends are more likely to finish it (National Library of Medicine). Social relationships and mutual support in physical activities can assist everyday physical and mental health problems (Journal of Mental Health 2018).
Prototyping and ideating
We developed the v0 test app that we could use in our first set of sessions, working with instructors to make our games work around them and contributing to user experience.
We had 5 user tests with different volunteers each time so we could understand the strengths and weaknesses of our app.